Craig Simms: Annuity Guidance

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Craig Simms

Craig Simms, founder and principal of Forest Lake Consulting, offers comprehensive distribution consulting for life insurers and insurtech innovators. His areas of focus include: consumer and agent-facing digital quote and apply platforms; accelerated underwriting integration and implementation; creating an ecosystem where both agent and consumer-facing platforms can contribute to growth with minimal disruption. Prior to creating Forest Lake, Craig was the Chief Marketing Officer for Vantis Life Insurance Company. Over his 18 years at Vantis, he expanded the company footprint from one state to 50, drove a comprehensive re-branding initiative, and built an industry-leading, award-winning (BISA Technology Award) digital agent- and consumer-facing life insurance quote and apply process.

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